C-Suite Advisory
Automotive OEM
C-Suite Advisory
Automotive OEM
Business Challenge
In 2014 Google, Facebook, and Amazon were developing operating systems for devices enabling significant consumer experiences, including vehicle systems that could disrupt the automotive OEM’s business.
Strategic Analysis
In December 2014, I analyzed Google, Facebook, and Amazon businesses, presenting my findings and recommendations on how to consider their potential disruption to the CEO of a Big Three automotive OEM. The purpose of the analysis was to support an open and honest discussion of the competitive threat with strategic consideration viewpoints. The analysis mapped out the consumer channels relative to media properties, inventory, content, ad tech, operating systems, devices, and other distribution methods along with associated revenue streams. The discussion surrounded the value and penetration of these systems and channels into consumer’s lives.
Results
The result of the conversation was to inform the CEO of the competitive landscape relative to the consumer digital channel growth. This automotive OEM released a software update to its model-year 2016 vehicles so that the entire fleet will be able to use both Android Auto and Apple CarPlay.
This site and the contents within have been shared in confidence.