Trusted Advisor

Co-Chair, Games and eSports Board, IAB US - 2021 - 2024
Set and drive the agenda for the Games Committee, which brings together company leaders interested in the video game and esports ecosystems with the goal of supporting channel growth through industry standard development and education. Games Framework, Viewability Standard, and Creative Guidelines!   

Co-founder, Web 3 Marketing Association -  2021 - 2024
Work across global geographies to launch and grow a non-profit organization focused on helping brands succeed in a Web3 world. Collaborating on defining growth plans in developing research, advocating for standards, and training a new generation of marketers.

Co-Chair, IAB Dynamic Content Ad Group -  2016 - 2018
Led 1st industry standard through cross-industry committee work producing the first-to-market development of a technical specification for the IAB Dynamic Content Ad Standard, a schema that increased the relevancy of ads delivered to consumers across desktop and mobile screens. Standards fueled the significant growth of the programmatic display marketplace.

Committee Chair, 4As - 2008
First chairperson to lead inaugural Search Engine Marketing Committee. Outcomes included updated T & C’s to address the unique needs of the search marketplace.

Executive in Residence, Progress Partners - 2024 - present
Executive in Residence lending operational and executional expertise. Passionate and deeply knowledgeable about the advertising industry and ready to lend experience to ensure success. 

Strategic Advisor, Flikforge - 2024 - present
Advisor to the Founder of FlikForge, a pioneering business platform for creating, sharing and monetizing Generative AI imagery and video, providing fair royalties to creators' copyrighted works and likenesses.

Strategic Advisor, Metropolis.io - 2023 - present
Strategic Advisor to Metropolis World, a visionary social commerce, gaming, and experience platform that effectively bridges the digital and the physical worlds. Working directly with the co-founders to clarify the business model and connect to the marketplace.  

Strategic Advisor, Waymark - 2020 – present
Work with the CEO to advise on go-to-market and product strategy for AI-video company, providing an independent perspective of the business and the company. Serve as an industry connector to support the growth of the company including introductions to customers.

Strategic Advisor, Adtoniq - 2020 - 2021
Worked with the CEO, CTO, and team to provide guidance with respect to business strategies, product design, marketing, and go-to-market approach. Introduced the company to potential partners, customers, and investors. Example outcome included an introduction to AdCouncil and activation work resulting in a case study showcased in marketing messaging. “Ad Council Campaigns See 652% Higher CTRs from Ad Block Audiences.”

Industry Advisor, Greenspring Associates - 2014 - 2020
Served as the Media Industry Expert in LP, Strategic &  Industry Advisory Board Meetings alongside significant venture capital investors from Lightspeed, NEA, Greycroft, High Alpha as well as many others. Made meaningful startup network introductions to Greenspring in exchange for unique technology sector insights applicable to GroupM client work. 

Strategic Advisor, SessionM (sold to Mastercard) - 2012 - 2019
Provided marketplace insight supporting SessionM’s pivot from the original market position of a mobile loyalty program to a full-suite technology loyalty and engagement platform. Highlights include fireside chat style talk to the entire team to reinforce market conditions underpinned strategy pivot was the right direction to take. SessionM sold to Mastercard.

IBM Cognitive Council - 2017 - 2018

Pinterest Client Council - 2016 - 2018

Yahoo Client Council - 2014 - 2015

Microsoft Client Council - 2015 

Pandora Advisory Board - 2015

Google Advisory Board- 2007 (inaugural client advisory board)