P & L Pre/Post Series A
Frameplay
P & L Pre/Post Series A
Frameplay
Joined Frameplay as Chief Strategy and Operations Officer, employee #5, before and through a Series A in-game advertising start-up backed by Hiro Capital, Kona Ventures, and Razor's zVentures, with significant game development clients including MiniClip, owned by Tencent.
Led the pre-and post-Series A team formalizing the following disciplines:
Strategic Planning
Product Strategy
Marketing
Business Intelligence & Analytics
Ad Technology Integration
Ad Operations
Product Strategy
Developed strategic roadmap to ensure strategic and operational resource allocation.
Hired and led an expert team, eventually hiring a CPO to build out further.
Strategic Partnerships
Developed and secured GumGum + Frameplay first significant global reseller partnership. I did not oversee business development. As an executive, I was driven to create value even if it wasn't my direct responsibility.
Marketing
"Intrinsic" became a formal ad unit. Frameplay grew share of voice, underpinned by significant thought leadership, event participation, PR, and winning awards. Hired and led an expert team.
BI&A
Beyond day-to-day, developed industry-leading attention metrics leveraged by dentsu & others.
Hired and led an expert team.
Ad Tech Integrations
Developed ad technology interoperability roadmap with multiple industry ad tech partners to clear path revenue growth.
Hired and led an expert team.
Ad Operations
Developed ad operations discipline.
Hired and led an expert team.
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