Market-Shaping Ideas. Practical Paths Forward.

The future belongs to companies that lead it. My writing and presenting focus on operationalizing innovation, particularly in marketing strategy, adtech systems, and advanced technologies like AI to create relevance and drive growth at scale.

“Cary consistently breaks through the noise to define use cases that drive real ROI.”

Top 5 Career Highlights

IAB on the Hill Presenter
Congress Meetings & Capital Hill Reception
Highlight: Presenting to Congressional leaders, advocating for the advertising industry.

DigiDay Featured Article
Why the IAB’s updated measurement guidelines could be a watershed moment for in-game advertising
Highlight: Co-chaired the committee and co-authored the updated measurement guidelines to clear path revenue.

NASA Cross Industry Conference Panelist
Best Practices for Harnessing Innovation and Breaking Roadblocks
Highlight: Selected as a leader in the industry on how innovation can clear business roadblocks and support growth.

DigiDay Speaker
Cary Tilds on the potential of agency pitfalls | Digiday
Highlight: Featured presenter, showcasing how to lead an agency team during significant digital media disruption and an economic recession.

WPP Stream Featured Speaker
4 MIN TALK: Virtual Reality World is No Longer Flat
Highlight: Featured presenter, inspiring top-level WPP leaders and clients about the future of immersive media.

Presentations

Digital Dealer, December 2024
How CTV Accelerates Results for the Auto Dealerships

TVOT NYC , November 2024
Local CTV in 2025: The Roadmap to Revenue Growth

Advanced Advertising Summit, September 2024
How Local Advertisers Can Go Over-the-Top

IAB on the Hill, November 2023
Congress Meetings & Capital Hill Reception

4A's, October 2023
Planning for Gaming

IAB US, October 2023
Gaming 360 – Instructor Led Training

ANA Data, Analytics & Measurement Conference, August 2023
Expanding Perspectives and Dimensions: Exploring the Immersive Realm of In-Game Advertising Measurement

ANA Masters of Data & Technology Conference, April 2023
Privacy and Personalization in the Gaming Space

4A's Webinar, January 2023
Gamers Are Paying Attention to Intrinsic InGame Ads

IAB Brand Disruption Summit, October 2022
HOW TO: Identify Metrics that Matter in Gaming

ANA Measurement and Accountability Conference, September 2022
Changing the Game

IAB Tech Lab, June 2022
Making Intrinsic In-Game Advertising Work in Programmatic

ANA Webinar, February 2022
Demystifying Intrinsic In-Game Advertising (Data, Technology, and Measurement)

IAB UK Stay Engaged podcast, August 2022
Gaming inspires the "walk" from Web 2.0 to Web 3.0

IAB US Inaugural Play Fronts, April 2022
Introducing Frameplay's Intrinsic Time-in-View (ITiV) metric to the public

Advertising Week's Great Minds at Work, September 2021
Measuring and Valuing In-game Advertising Uniquely

Ford & Lincoln National Dealer Meetings, Multiple 2019 - 2020
Co-presented with Diane Craig (CEO FordDirect, now President Lincoln) FordDirect Vision Leveraging Data

Stream Detroit, 2018
Cary Tilds on the Dos and Don’ts of Pitching your Startup Company

CES Eureka Park Tours, 2016-2018
Connecting lives, connecting devices. The Eureka (Park) moment

Dash Detroit, 2016
DASH Detroit 2014 - What Got You Here Won't Get You There

DigiDay, 2016
Cary Tilds on the potential of agency pitfalls | Digiday

WPP Stream, 2015
4 MIN TALK: Virtual Reality World is No Longer Flat

Stream Detroit, 2015
Big Digital Thinkers Ft. Cary Tilds

WPP Stream, 2013
GroupM's @CTilds: Necomimi Brainwave Sensors #WPPStream 2013

WPP Stream, 2012
GroupM's @CTilds: iOS & Android Your Business Overall #WPPStream