Building a New Channel
MNTN

My role at MNTN is to develop and lead the strategy to further expand MNTN’s customer footprint to enable local businesses to drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals.

MNTN has built an incredible business by consistently performing for eCommerce and D2C businesses. But the challenge is how to build a new channel for local advertisers to lean into the power of Performance TV. 

This work spans across all disciplines at the company including marketing, sales, operations and product. Since this work is underway right now, I won't share the secret sauce. 

"It’s been so great working with you this year and seeing our Local efforts grow! Really impressed with what the team has been able to accomplish. 2025 has big things in store!"

Stay tuned!