Defining What’s Next & Delivering It
Defining What’s Next & Delivering It
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I don’t just optimize; I redefine. From building zero-to-one businesses to transforming global marketing infrastructures, my work combines strategic foresight with operational precision. I lead from the inside out, partnering with executive stakeholders, building cross-functional alignment, and architecting systems that scale.
“Unyielding in her drive to get clients and staff access to the best and brightest.”
New Market. New Model. New Revenue.
Created and launched a net-new Local channel within MNTN’s national Performance TV platform. Built from the ground up by aligning product, marketing, sales, CX, enablement, and ops into one scalable offering. Served as executive lead in key client engagements.
Outcome: A market-expanding business line, activating local advertisers and unlocking new revenue for MNTN.
Pioneering a New Category
As employee #5, built the company’s operational and strategic foundation across ad ops, marketing, analytics, and product. Positioned Frameplay as the category-defining leader in intrinsic in-game advertising through brand strategy, GTM discipline, and narrative development.
Outcome: Market credibility, investor readiness, and scalable business infrastructure.
“She has vision and knows how to take command of any situation.”
Enterprise Transformation at Global Scale
As Chief Innovation Officer, led digital transformation for global marketers including Unilever, Ford, and Target. Defined and deployed new ways of working, from media measurement to tech adoption to organizational design, enabling sustained growth and internal reinvention.
Outcome: Shifted hundreds of millions in marketing spend toward higher-performing, data-driven strategies that changed how major brands go to market.
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