Marketing From Zero
Frameplay
Marketing From Zero
Frameplay
When I started at Frameplay in May 2020, I was the only Marketing leader. For the first year, I wrote all of the content and coordinated all of the Marketing efforts. In April 2021, I onboarded an additional Marketing leader. Together, we wrote and operationalized the Marketing plan over the next two years, onboarding Marketing strategists, content, and creative production talent. We also hired a PR firm.
In addition to developing and leading the extensive thought leadership and content within the Marketing efforts for Frameplay, our other work centered around amplifying the brand at events like Advertising Week, Cannes, IAB, and other industry events.
Our leadership at the 2022 Playfronts included our iTiV Announcement which resulted in 523 post-event placements including the following top-tier industry publications, Ad Age, Media Post, Media Village, Digiday, Morning Brew, AdWeek (Roundup of Top News), MarTech Series (Marketing Research Publication), Daily Research News (Marketing Research Publication), Blog Post, Advertising Week, and IAB UK Member Vault.
We highlighted our work within several award programs. Our award wins include AdAge 40 under 40, a finalist for Exchange Wire Best Marketing Technology Solution, Awards for Innovation in Media, Timmy Awards Best Tech Startup, Internationalist Silver for Innovation in Media, Silver in Gaming for the Merit Technology Award, shortlisted for The Drum Awards for Digital Industries Best Tech Platform Category.
As a team, we increased Frameplay's market share significantly, while driving measurable leads and revenue.
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