Organizational-wide Goal Setting
FordDirect

Business Challenge

In 2019 FordDirect was experiencing significant transformational change. The company was in need of an updated short and long-term strategic framework to provide clarity to and capitalize on business opportunities. One of the most important short-term needs was setting strategic imperatives to align the company around goal-setting. 

Solution

As the SVP of Corporate Strategy, I gathered the leaders from all areas of the company to participate in a strategic imperatives development process. The strategic framework was created with high intensity and a short timeframe to support the alignment of the team and the associated goals supporting the strategy. Once aligned, I worked with Human Resources to infuse the Corporate and Business Strategies into actions (goals and objective setting, ePMO process, marketing applications, etc) even down to programmatic Success Factors to allow for every team member company-wide to input their goals that laddered up to the strategic imperatives. I presented the plan and operational rollout at the company all-hands meeting and within each individual department meeting. 

Results

The following was the feedback from the initiative:

Head of Human Resources: "The progress you have made in such a short period of time (and under the circumstances – this is usually a 6 week + progress where senior leaders are 75% focused on this alone) is remarkable and an accomplishment for which you should be very proud!!"

CEO: " I am super proud of Cary … I know how hard you have worked and clearly the extra workload having to lead this effort has been enormous.

In the end, it will pay big dividends in providing the organization with the clarity most needed.   Communication will be key.   I will call into the staff meeting tomorrow as I want to make sure everyone understands my expectation of enthusiastic support of the process." 

Employee: "One word for the work you’ve done on creating the company strategy and corresponding presentation; inspirational!  It’s motivating to see a wonderful leader doing great things."