Scale
Ford + Unilever

Concurrently transformed digital media innovation and investment ($250 million combined) for Ford and Unilever.

Responsibilities spanned across the entire relationship including P&L of the digital media team, raising the digital media expertise while concurrently fostering an integrated planning approach, marketplace leadership, and client/team education initiatives. 

Promoted to North America Head of Digital Media Operations for Mindshare in 2010. 

Details of the time:

Unilever, for example, doubled its digital-marketing budget between 2009 and 2011, and by 2012 had allocated 13 percent of its overall marketing budget to digital channels.

Ford Spending 25% of Marketing on Digital and Social Media

I retained Ford's business from an informal pitch with RazorFish at the time. I was the digital media lead on the team to retain Unilever (which I did quietly in 2009, and again in 2012).