The purpose of a Public Service Announcement is to generate awareness, express the dangers, or create a shift in public opinion about important topics such as bullying, the environment, smoking, and domestic violence, just to name a few.

These posters or ads are usually visually driven, using strong images to convey a certain position or evoke the viewer's emotions.

Along with imagery, strong statements often accompany the visuals to further convince the viewer of a specific point of view.

Think about a subject that is near and dear to your heart. Brainstorm about things in the world that you believe can be changed, or topics that you believe other people should know about.

Think about how you can use the power of pictures and words to design a poster that convinces someone of your point of view.

Try to create a poster that evokes an emotion from the viewer, enough for them to possibly make a change in their future behavior, whether it be to stop smoking or recycling garbage.