Remember the formula for your basic television commercial -
Show people using and enjoying your product
Use quick cuts and lots of changing video from Gettyimages.com
Use editing tricks - Slow motion, repetition, reverse, & speeding up the film
Always end your ad with your product and logo
Use titles to help communicate ideas that your videos do not
Make sure your commercial is ONE MINUTE LONG
Use Slow Motion, Sped up film, reverse and repetition to keep views visually interested.
Always show your product being used
or enjoyed.
Don't forget to show your product and company logo at the end of your ad.