Fashion Mood Board
What is a fashion mood board?
A fashion mood board (or inspiration board) is a collage of images and objects that highlights a specific visual style in physical or digital form. Fashion mood boards can include magazine clippings, photographs, color swatches, fabric swatches, texture samples, models, places, promotional techniques, and the process of the designs.
The purpose of a fashion mood board is to help you identify common themes in your fashion interests. This design tool can help you choose a specific direction for a look, provide inspiration for new outfits, define a color palette, or to present upcoming fashion trends and seasonal lines.
step 1: mood board research
Your mood board assignment will start with research. Consider these questions before you start designing your digital mood board:
What designer will you be creating a mood board for?
What are the demographics of your designer's customers?
For example - How old are the customers? Where do they live? What gender are they? How much money do they make?What season or line will you be creating a mood board for?
For example - Are you presenting a board showcasing a brand's fall line or are you launching a new line all together?
step 2: Naming the colors in your new palette
CREATE A PALLETE OF COLORS
USE ADOBE ILLUSTRATOR FOR THIS STEP
USE ORIGINAL NAMES TO FIT THEME
USE YOUR CREATIVITY TO NAME YOUR COLORS
step 3: collecting your images
Some other images you should also consider:
Places that represent your theme. For example an image of Times Square to support your urban theme.
Or specific items such as horses, barns, and tools to support a rugged farm inspired theme.
Look below for some examples -
Places that represent your theme. For example an image of Times Square to support your urban theme.
Or specific items such as horses, barns, and tools to support a rugged farm inspired theme.
Look below for some examples -
RALPH LAUREN
THEME IMAGERY
FENDI
ACCESSORIES IMAGERY
MICHAEL KORS
COLOR PALETTE EXAMPLES
MANUFACURING
HOW THE CLOTHES ARE MADE
FABRIC SWATCHES
FABRICS USED
LOCATION
WHERE CLOTHES ARE WORN
ASSIGNMENT -
MOOD BOARD 1
MOOD BOARD 1
Once you have a solid idea of your board's theme and have collected all of your images, the first part of your assignment is to create your first of 3 mood boards.
Your first mood board should be created in Photoshop using a Landscape Orientation layout, measuring 11 inches wide by 8.5 inches high.
Price, Product and the People
The images that you have collected should represent the Price, the Product and the People who would wear it.
Your digital board should also include a title as shown in the example.
MOOD BOARD 2
Process & Physical Evidence
The images that you have collected for this board should represent the Design Process, both Sewing and Sketches, Packaging, and how your product will look in the store.
MOOD BOARD 3
Place and Promotion
The images that you have collected for this board
should represent Social Media Presence, Advertising & Marketing, Store Displays and Website.