Demographics:
Age: 18-30
Education: University degree
Background:
Motivations: Passionate about medicine, helping others, making a difference in the world
Values: Empathy, compassion, integrity, excellence
Pain points: Stress, anxiety, depression, financial burden, lack of support and guidance
Goals: To succeed in medical school, become a great doctor, make a positive impact on the world
Needs:
Mental health and well-being support: Medical students need help managing stress, anxiety, and depression. They may also need support with other mental health issues, such as imposter syndrome and burnout.
Financial assistance: Medical school is expensive, and students often have to take on significant debt. This can create financial stress and make it difficult for them to focus on their studies.
Mentorship and guidance: Medical students need guidance from experienced doctors and other healthcare professionals. They may also need help navigating the complex medical education system.
Opportunities for professional development: Medical students need opportunities to develop their skills and knowledge beyond the classroom. This may include opportunities for research, internships, and shadowing doctors.
Preparation for the real world of medicine: Medical school often focuses on theoretical knowledge and clinical skills. However, students also need to be prepared for the practical aspects of medicine, such as managing patients, dealing with insurance companies, and running a medical practice.
Insights:
Medical students are highly motivated and passionate about medicine.
They are facing a number of stressors, including academic demands, financial pressures, and personal challenges.
They are eager to learn and grow.
Design Implications:
When designing products and services for medical students, it is important to consider their mental health and well-being. For example, products could be designed to help students manage stress, anxiety, and depression.
Products and services should also be designed to be affordable and accessible to medical students.
Products and services should connect medical students with experienced mentors and provide them with opportunities for professional development.
Products and services should prepare medical students for the real world of medicine. For example, a product could provide students with simulations of real-world medical scenarios.