The success of a company relies heavily on the strategies it adopts. The evaluation of products, services and systems can inform the selection of the most appropriate strategies to follow that will enable a company to achieve its objectives.

• Pioneering strategy

• Imitative strategy

• Market development

• Product development

• Market penetration

• Product diversification

• Hybrid approaches

• The relative success of pioneering and innovative strategies

• Corporate social responsibility

• Comparison of success between pioneering and imitative strategies

• Examples of companies and products that have used the above strategies

• Examples of a company and its products that are a result of a hybrid approach

• How corporate social responsibility may be a particular goal of a company whereby the aim is to manage the economic, social and environmental impacts of their operation to maximize the benefits and minimize the disadvantages

• Examples of evidence of effective corporate social responsibility for a major multinational company

The designer must consider the ethical implications of imitating the products of others and their implications on a cultural, economic, and intellectual property level.