• Diffusion and innovation
• The impact of Rogers’ characteristics on consumer adoption of an innovation
• Social roots of consumerism
• The influence of social media on the diffusion of innovation
• The influence of trends and the media on consumer choice
• Categories of consumers in relation to technology adoption
• Examples of product innovations for each of Rogers’ characteristics
• The impact of Rogers’ characteristics on consumer adoption of an innovation can be considered in terms of relative advantage, compatibility, complexity, observability, trialability
• The social roots of consumerism include lifestyle, values and identity
• Issues for companies in the global marketplace when attempting to satisfy consumer needs in relation to lifestyle, values and identity
• Categories of consumers include innovators, early adopters, early majority, late majority, laggards
By categorizing consumers, the designer can identify particular segments with a market sector to gain feedback. By engaging with these stereotypes, the designer can utilize their experiences with a prototype in order to guide further development.