A conceptual model originates in the mind and its primary purpose is to outline the principles, processes and basic functions of a design or system.

• The role of conceptual modelling in design

• Conceptual modelling tools and skills

• How conceptual models are used to communicate with oneself and others

• How conceptual models vary in relation to the context

• How the designer visualizes concepts, design thinking and learning

• Advantages and disadvantages of using conceptual modelling

Designers use conceptual modelling to assist their understanding by simulating the subject matter they represent. Designers should consider systems, services and products in relation to what they should do, how they should behave, what they look like and whether they will be understood by the users in the manner intended.