Designers must establish clear parameters for a marketing specification in order to create unique and creative solutions to a problem. Designers need to collect valid and useful data from the target market and audience throughout the design cycle to ensure the specification includes certain essential components.

• Target markets

• Target audiences

• Market analysis

• User need

• Competition

• Research methods

• Design specifications

• How market sectors and segments can be used to establish target markets

• How a target audience is used to establish the characteristics of users

• Design contexts for different target markets and audiences

The ability to transform their research findings into a series of specifications is a skill that designers must develop to become successful. Being able to express parameters and requirements succinctly allows the designer to develop focused solutions to the design problem and meet a client or the target market’s wants and needs.