• Target markets
• Target audiences
• Market analysis
• User need
• Competition
• Research methods
• Design specifications
• How market sectors and segments can be used to establish target markets
• How a target audience is used to establish the characteristics of users
• Design contexts for different target markets and audiences
The ability to transform their research findings into a series of specifications is a skill that designers must develop to become successful. Being able to express parameters and requirements succinctly allows the designer to develop focused solutions to the design problem and meet a client or the target market’s wants and needs.