A designer’s ability to provide satisfaction through aesthetic appeal and pleasure can greatly influence the success of a product, service or system. Understanding attitudes, expectations and motivations of consumers plays a significant role in predicting product interaction. Designers need to be empathetic and sympathetic to user emotion, which acts as a critical component to determine how he or she interprets and interacts with a product, service or system. (3.8)

• The four-pleasure framework: socio-pleasure, physio-pleasure, psycho-pleasure and ideo-pleasure

• Design for emotion

• The attract/converse/transact (ACT) model

• How designing for emotion can increase user engagement, loyalty and satisfaction with

a product by incorporating emotion and personality

• How the ACT model can be used as a framework for creating designs that intentionally trigger positive emotional responses

The ability to express emotion through a product can not only build appeal for the consumer, but also build affinity between a product and consumer. It can enable a product to communicate how one should interact with it.