Market Research
Wider stakeholders
You can also do product research to find out more about what people want. This gives you some wider opinions than just those of your client.
Getting the Information
You need to write a questionnaire in the form of a Google Form.
Use a combination of :-
closed questions - multiple choice questions
open questions - text or paragraph questions.
Try to use a combination of both types so you get a good range of information.
Open Questions
Closed Questions
Pros
+
Unlimited possible answers
Detailed answers
Allows for unexpected findings
Reveals your customers thinking
Quicker and easier for the people to answer
Easier to compare answers
Fewer irrelevant responses
Cons
-
Statistical analysis difficult
May be lots of useless information
More time consuming for the person to answer
The options may suggest answers
Can't provide all possible answers
Those with no opinion can respond
People are forced to provide simple answers
Do this exercise together as a class to get a selection of question ideas for your questionnaire.
You can either send this questionnaire to your customers before you talk to them so they can see the questions and be prepared, or you can ask them the questions verbally and fill in the answers yourself while you are talking to them.
Sharing the Information
You can present the answers that your customers give you however you like :-
Google Doc
Google Presentation
Google Drawing
As sentences outlining what the answers are
As diagrams or graphs that you draw yourself
Other ways of getting information from wider stakeholders
Letters to companies
Visits to sites
Interviews
Discussions about existing products
Market research
