But Here’s Why It Matters—and How You Can Do It.

We get it. You didn’t sign up to be a marketer. You’re here to support young people, connect them with opportunity, and make a difference. But here’s the truth:

If we don’t share what SWAP offers, people won’t know it exists.

That’s where you come in. Whether you're working with students, families, schools, or employers, you play a critical role in getting the word out. And good news: you don’t need a marketing degree to make a powerful impact.

Why Marketing Matters in Your Role

• Young adults and families can’t benefit from SWAP if they don’t know it’s an option.

• Employers won’t hire youth if they don’t understand the value SWAP brings to their business.  

• Schools and educators are more likely to refer students when they see what SWAP can do.  

Marketing is really just... sharing the mission.
It’s storytelling. It’s connection. It’s making sure the right people hear about the right opportunities.  Below are tools to help you become more comfortable with marketing!