Missouri Golf Association
In partnership with the Missouri Golf Association (MGA), our task was to create a campaign to increase the sponsorship for the organization. After carefully analyzing demographics, current market statistics and familiarizing ourselves with the MGA, we were able to carry out a through campaign. This campaign consisted of creating "consumers" who would typically represent an MGA member, creating a sponsorship tier that best fits the Missouri market while understanding and locating companies that match our metrics for potential sponsorships. From there, we organized an outreach program that would best benefit the current position of the MGA where they could see the most success. Initially, the MGA reached out with a few issues, however, after research we felt improving their sponsorship would be the most beneficial and a crucial first step to seeing success in other desired metrics such as attendance and gaining social media followers.
The group members would like to thank their faculty sponsor Tassos Kaburakis for their support on this project.
Lucas Parmely
Born in Sheboygan, WI, Lucas Parmley has always had a passion for the outdoors. From snowboarding, to surfing and mountain biking, any moment Lucas can be outside, they take advantage of. Lucas is a senior double majoring in marketing and sports business. They currently work for Red Bull as a student brand manager, activating the World of Red Bull and traveling around the United States in support of the brand. After graduation Lucas aspires to become a videographer for an extreme sports company and produce content for social media.
Nicholas Carr
Nicholas Carr lives in a small town in Mount Sterling, MO and is majoring in biomedical engineering and minoring in sports business. Nicholas currently works for Rapsodo as a product test engineer and has been doing that for almost a year now. Their post-graduation plans are undecided yet, but they want to work in the sports field working with athletes at some capacity. Nicholas also wants to coach high school sports (wrestling, football, or baseball) as well.
Andrew Dohrmann
Andrew Dohrmann has lived in St. Louis their entire life, and have loved every minute of it. Andrew is a junior at SLU, majoring in accounting with a recently added second major in Sports Business. Andrew is pursuing their MBA in accounting and will likely look for a job in public accounting after graduation, but they are keeping my options open in the sports industry as well. Outside of school, Andrew loves sports, music, and playing guitar.