This project argues that the U.S. marriage industry is a crucial site for the constriction of American identity. The "consumer rite" of the so-called "traditional" wedding was invented throughout the 20th-century and became a way for modern Americans to perform marriage for "true love," even as they were entangled with the marketplace. At the same time, marriage remained a relation to the state. The nexus of the wedding industry and the state is best illuminated by an examination of K-1 visa marriages between a U.S. citizen and an immigrant partner. This essay therefore examines the representation of such weddings in the popular recent reality show, 90 Day Fiancé. By analyzing the marriage ceremonies and consumer rites of four couples--Anna and Mursel, Syngin and Tania, Russ and Paola, and Loren and Alexei--this essay reveals that the marriage ceremony is itself a way to identify and create one's American identity--not only for immigrants, but also for the Americans participating in these so-called "traditions.”

Emily Lutenski was in charge of the American Studies capstone class this semester and nominated my fellow classmates and I. Without her, I would not have been able to complete this project. She served as a logical soundboard when I felt stuck in my writing and our #1 cheerleader.