Cereal Beverage and Soft Drinks
card for Ballantine's "cereal beverage" (less than .5% alcohol).The
term "Special Brew" was one used by a number of Newark breweries for
their "near beer".
beers were marketed by many brewers at the start of the Prohibition
era, tho' sales weren't as large as most hoped and, by most accounts,
grew smaller throughout the 1920's (unlike malt syrup, used for homebrew).
3.2% beer was legalized (April, 1933) before the complete Repeal of
Prohibition in December, only 2 NJ brewers were still licensed to make
and sell near beer; Krueger, being one of the two, would be the only
Newark brewer ready to sell the 3.2 beer on April 7, 1933.