1933 April- Volstead Act amended, legalizing "3.2" beer in many states.
Dec. 21st Amendment, repeals Prohibition. "Full Strength" beer becomes legal.
1933 - May, Otto and Carl Badenhausen complete purchase of P. Ballantine and Sons, for $1 million ($400,000 in cash, $600,000 mortgage). Investors put up $1m for improvements to brewery.
December - First brewing done under new ownership.
1934 – 2/5 "Ballantine Again Making Beer. The Peter Ballantine & Sons brewery at 57 Freeman St. est. here in 1840, has resumed making ale and beer, employing 150 employees. The brewery survived Prohibition by making malt products, which will be continued..." according to NY Times.
Partial year's sales- 275,000 barrels.
Sample retail prices- $3 a case for Ballantine Ale (Syracuse), $2.75 in Fitchburg, MA.
First Ballantine Burton Ale brewed- May 12.
Ales brewed by US breweries said to make up 15-20% of all malt beverage production in the immediate post-Repeal era.
1935 - First full year of production, total of 650,000 barrels (75% ale). Announces Xmas bonus of 12.5% for salaried employees.
1936 - Brews over 1 million barrels.
Sues Genesee for their use of "copper colored" beer cans.
1937 Ballantine is the first brewer to adopt Continental Can's 32 oz. spout top can, dubbling it the "Bumper".
1938 - 1,300,000 barrels of beer -76% "light ale". #5 brewer in the US, after Anheuser-Busch, Pabst, Schlitz and Jacob Ruppert. Approximately 650 breweries in the US, A-B at #1 has less than 4% of the total market, with sales of around 1.8m bbl.
1940 – sixth consecutive
Xmas bonus announced, 15% of salary including those salaried employees in the
1942 - Brews over 2 million barrels.
1940's - Carl Badenhausen is Chairman of the United Brewers Industrial Foundation (forerunner of today's Beer Institute- the industry group of the "big" US breweries).
Ballantine one of the pioneering breweries in creating the "six pack"- previously most beer had been sold by the bottle or the case.
1943 – June, Ballantine buys stock in Christian Feigenspan Brewing Co. (located a block away from P. Ballantine & Sons) from president Wm. B. Reilly for a total of 50%.
July- buys more stock to gain control of CFBC.
Nov. - Despite the claim in July that the “Feigenspan and PON brands will not be disturbed”, P. Ballantine & Sons announces that:
"On November 1, all P.O.N. are to be discontinued. Thereafter the Feigenspan facilities are to be joined with those of the Ballantine brewery in the production of Ballantine Ale and Beer exclusively."
1944 - FTC charges that the Feigenspan purchase violates the Clayton Act.
1945 - Pabst buys local Hoffman Brewing Co. in Newark, and Anheuser-Busch buys land near Newark Airport for a future brewery (completed in 1951), which will make Newark the largest "beer making center" in the United States.
Schlitz will buy a Brooklyn brewery in 1948, so P. Ballantine and Sons would enter the 1950's surrounded by facilities of the 3 largest national brewers
1946 - Brews over 3 million barrels.
Second and final batch of Ballantine Burton Ale brewed, March 12.
April 22 Strike, 900 member of Beer Bottlers and Beer Drivers Union. John J.Quillan, president, AFL local 843. 3500 brewery workers total affected in Newark.
Law School moves into former Ballantine residence at 37 Washington St.
1947 - Brews over 4 million barrels.
USBF's Brewers Almanac claims ale (including porter and stout) is 9% of the US market- 7,900,000 barrels out of a total 87 million bbl.
Oct. 20 NYC brewery strike, PBS AFL drivers refuse to cross CIO strikers’ line at George Washington Bridge.
1949 #2 brewery in the US, with sales of 4,572,000- approx. 50% Ale. "More ale than all the other U.S. brewers put together" according to Fortune Magazine (4/50).
1953 Cuts Ale prices to Returnable $3.21 cs, cans $3.75 cs and ½ barrel from $14.25 to $13.98
May- first week of June, strike. AFL 6000 workers in Newark, over back wages.
1957 Ballantine largest selling brewery in Northeast region with 12% of the market.
1958 - On the 25th Anniversary of the return of legal beer in the US, Ballantine is one of the co-sponsors of an ad celebrating the day, by the New York - New Jersey Metropolitan Area Brewers -"...the largest brewing center in the World...".
The members included 9 area companies- the other 8 being Newark's Anheuser-Busch (#1 in the US), Pabst (#5) and Krueger, Brooklyn's Schlitz (#2), Schaefer, Piels and Liebmann (Rhiengold- #8 - with a second brewery in Orange, NJ as well) and the Ruppert (Knickerbocker) Brewery in New York City.25 years after Repeal, ales make up "no more than 5%" of US malt beverage production, according to AMERICAN BREWER magazine.
"In addition to the ...trend to beer made with less malt, more adjunct and less hops during the past quarter century, beers have become paler in color, and generally younger when marketed. There is also an unmistakable trend to a single type of American lager beer with special types of beer, dark beers for example, having practically disappeared in most markets."
1958 - Ballantine Beer largest selling beer "in the East".
1960- Ballantine enters the 1960's as the only Top Ten brewer operating from a single brewery. Announces $10m upgrade to the nearby National Biscuit bldg. – (CJRR, Ferry, Christie, Market Streets). To be the largest beer warehouse in the US.
1960's- Rumored to be considering the construction of a second brewery in Florida.
1964 - 5/22 John E. Farrell Elected President. Carl B. to Chairman of Board.
Ballantine XXX Ale is distributed nationwide, Ballantine Beer mostly in the East. About 4m barrels. Company said to be "among the largest privately owned companies in the US".
6/22 Otto resigns as VP., continues as Director
12/3 Carl S. (son of Carl W.) VP and Ass’t to Farell, Pepsi exec. John J. Soughan, Mkt Director.
1966 - September- Drops sponsorship of NY Yankees.
Otto Badenhauser dies, Sept. 13.
Secret talks of merger of P. Ballantine & Sons and the Associated Brewing Co. (Pfeiffer, Piels, Drewry's, Hampden-Harvard), at the time the 10th largest brewing company in the US end unsuc- cessfully. The combined sales of PB&S and ABC would have made it #4, behind A-B, Schlitz and Pabst with a barrelage of over 8 million (based on 1966 sales).
1967 - 1800 workers at Ballantine strike.
Total sales of all US-brewed ales falls to 1.3 million barrels (barely over 1% of total malt beverage production of 106m bbl.).
Ballantine signs deal to brew Meister Brau Lite (forerunner of Miller Lite) under license from it's Chicago brewer and distribute it to 18 Eastern seaboard states.
Ballantine also brews the malt liquor Old English 800 , under a similar arrangement with the Blitz-Weinhard Brewing Company (Portland, OR) for the East Coast market during the same period, apparently due to the failure of their own entry into the segment, Triple Crown Malt Liquor.
1967 - Announced $30 million antitrust suit against Anheuser-Busch, Pabst, Rheingold, the NJ Brewers Association and the 5 local unions in the (Teamsters) Joint Brewery Workers Executive Board, claiming they were trying to "...destroy Ballantine’s business and eliminate it as a competitor." Suit is dropped a few weeks later when it is determined that clause was illegal under anti-trust laws.
1968 - Buys Boston Celtics for $3m
Markets Munich Light Beer ("our lower priced brand") using the dba of "Feigenspan Brewing Company".
In discussions to purchase "certain assets of Piels" from Associated Brewing Co.
Company admits to considering offers to sell to "a German firm" and "New England interests", new president and CEO Richard H. Griebel tells NY Times: “I have a troubled company here and normal procedures
might not save this company.”
May - "Investors Funding Corporation" (formed in 1946 by the Dansker brothers of Manhattan - Jerome, Norman and Ralph) buys P. Ballantine & Sons (said to be "owned
primarily by seven NJ and NY families”) for an unknown amount. IFC is primarily a real estate company and will itself go bankrupt by 1975.
Sells Boston Celtics.
Ballantine XXX Ale sales estimated to be down to 500,000 barrels. Pabst's Old Tankard Ale is #2, with total ale sales of all other brewers combined (besides Ballantine) 250,000 bbl.
Closes 6 company-owned branches, including Red Bank, NJ, and assigns distribution rights to local independent wholesalers.
October- Investors Funding rumored to want to sell P. Ballantine and Sons. IF announces later a loss of $3.3 million for the year.
1972 - January - Local 843 agrees to a cut 100 jobs and a 5% pay decrease.
Funding Corporation announces the closing of PBS, effective 3/31/72, less than 2 years after purchase. Approx. 1600-2000 workers affected. Wrote the Newark Star-Ledger:
Sells the labels of the P. Ballantine and Sons Company to the Falstaff Brewing Corporation of St. Louis for $4 million dollars, and $.50 a barrel for the next 6 years.
3/15 NJ Governor Cahill calls for FTC investigation of purchase.
Judge refuses to investigate, but prohibits firings until union neg. end.
Last day March 31, Friday- brief sit-in by employees. Approximately 600 to be re-hired by Falstaff for sales, stock and delivery positions at North Bergen warehouse.
The first batches of Ballantine products are brewed at Falstaff's Narragansett Brewery in Cranston, RI, in April
1973 - Falstaff markets Ballantine XXX Ale, Beer, Dark Beer and Bock Beer, as well as Olde English 800 Malt Liquor and economy brand, Munich (under the Feigenspan Brewing Co. label). Ballantine labels list numerous Falstaff brewery cities throughout the decade.
Reputedly, Falstaff changes recipe for Ballatine XXX Ale to a lighter one, only to return to original after complaints. Reports at the end of the year have Falstaff responding that first batch of Ballantine India Pale Ale would hit the market "soon".
Falstaff president, Ferd Gutting, announces that Fort Wayne brewery has undergone expansion to permit the brewing of Ballantine Ale so that "...the large eastern market for ale can be served more efficiently and economically...", in year end statement.
1974 - Falstaff closes San Fransisco brewery and announced that Ballantine Ale will be brewed by General Brewing Co., at their breweries in SF and Vancouver, WA. for the West Coast markets. Falstaff brands have 1.1% of the California market.
1975- Falstaff bought by S&P Corporation (owner of General Brewing), headed by Paul Kalmanovitz. S&P would eventually also buy the Pearl Brewing Co. in 1978, and, finally, Pabst in 1985.
1976 - Total ale production in US falls below 1 million barrels for the first time ever, 0.7% of US malt beverages. Ballantine XXX Ale and Carling Red Cap Ale are the best known nationally distributed ales.
1977 - Sales of all Falstaff-brewed Ballantine products (Beer, Ale, IPA and Munich) fall to 519,000 bbl., about 12% of peak years in Newark.
1978 - Falstaff sued by "Balco" (successor company to Investor Funding) over unpaid royalties, resulting in a landmark legal decision- Balco v. Falstaff
1979 - Short-lived Ballantine Brewers Gold Ale brewed by Falstaff. Rumored to be a blend of XXX and India Pale ales.
1970's - Falstaff brews and markets Ballantine Cream Ale during a period "cream ale" popularity.
1980 – Ballantine XXX Ale accounts for approx. 30% of Falstaff’s Narrangansett brewery barrelage. Under goes recipe change, “great new taste”.
1981 - Carl Badenhausen dies.
1981-2 - S&P closes Cranston brewery Ballantine Ale and IPA production moves to Falstaff's Ft. Wayne, IN facility.
1980's - Ballantine Beer brewed and marketed on the West Coast by General Brewing Corp. (S&P owned sister brewery to Falstaff). Another S&P brewery, Pearl (San Antonio, TX), would eventually also brew and market Ballantine Beer.
1990's - Short-lived Ballantine Twisted Red Ale (obviously "inspired" both by the success of the "Pete's Wicked" brand and the "red" beer fad).
1992 - Pabst revives it's Old Tankard Ale "with a flavor similar to Ballantine India Pale Ale" to be brewed at it's Milwaukee brewery.
1996 - Pabst Milwaukee closed. Ballantine XXX Ale contracted out to Stroh breweries in La Crosse, WI (formerly Heileman) and the former Schaefer facility in Allentown, PA. Ballantine India Pale Ale discontinued.
1997-1998 Ballantine Beer discontinued. Ballantine Ale reportedly produced at S&P owned breweries in San Antonio (Pearl) and Tumwater, WA (formerly Olympia)
1999 - Pabst buys the Allentown, PA area brewery when Stroh closed (as part of a larger deal that divided up the former Stroh and Heileman brands and some of the breweries between Miller and Pabst). Pabst operates the brewery for only several years until it sold it to Diageo in 2001. It is the source of Ballantine XXX Ale during this period.
2001-2013 When the PA brewery closed in 2001, production of Ballantine XXX Ale was contracted out to Miller breweries in Ohio and North Carolina.
2014-2015 Pabst revives Ballantine India Pale Ale and Ballantine Burton Ale, contract brewing the brands at the new Cold Spring Brewing Co.'s brewery in MN. Pabst changes the dba for the Ballantine XXX Ale and these new ales' labels from "Falstaff Brewing Corp." to "P. Ballantine & Sons".
For the first time, Ballantine India Pale Ale is canned.
Pabst uses brown glass for the new ales, and, eventually, for the MillerCoors-brewed XXX Ale sold in 12 oz. and 40 oz. bottles.
2016 Pabst revives Falstaff-era Ballantine Brewers Gold Ale label, brewing a totally different recipe than the late 1970's-early1980's version:
1970s = 7.1% ABV / 30 IBUs*
2016 = 5.5% ABV / 23 IBUs
* per Jackson, M. Pocket Guide to Beer