Falstaff era Ballantine ales labels
the Newark brewery was closed in 1972, Falstaff opened a distribution
center in nearby North Bergen, which employed some former Ballantine
workers (mostly delivery truck drivers).
Taking advantage of NJ's "Three Tier" laws, Ballantine had self-distributed their beers in large sections of New Jersey.
Distributor's ad in Pennsylvania, one month after Falstaff's purchase of the Ballantine brands: