This fallacy is basically a threat. Some, like my example below, are not very subtle. That said, many advertisements use more subtle threats to convince you to purchase their items (Buy a BMW so you don't die in a rollover accident!). In particular, public service announcements are known for using argumentum ad baculum: "Parent's who host lose the most!" "Buckle-up! It's the law!" "Smoking kills!"
Example: If you don't agree with Mr. Spagnolo, he'll break your nose.
Example: "Click it or ticket!"
(Notice how no logical support is given for why buckling up is a good idea? Perhaps, the group in charge of this video assumes you are familiar with the logic; however, this is just a threat, regardless of how well-intended their goal is.)
Overview
Example: