Analysis of Ethos in the Trump and Clinton Nomination Speeches
Ideas/Content 1 2 3 4
Organization 1 2 3 4
Subject-by-Subject
or
Point-by-Point
Voice 1 2 3 4
Word Choice 1 2 3 4
Sentence Variety 1 2 3 4
Conventions/Correctness 1 2 3 4
Total ________ x 2 = ______/48
1,000 words maximum
Effective introduction and conclusion
Balance of subjects as well as comparison and contrast
Appeals to American values identified
Direct quotes/allusions to specific lines included
Passages emphasizing authoritativeness, background, character accurately identified
Propositions favored by audience noted
Attempts to reach undecided or independent voters identified
Ethos enhancement techniques/Factors influencing derived ethos:
Rhetorical choices: topics arguments
Support and Evidence
Delivery
Sincerity
Common ground/Similarities
Good will
Right attitudes
Connections/Affiliations
Humor