Ethos for Audience
An article from Ad Week about this
Are the audiences different for Cadillac and Ford?
They seem to think so, and they build their credibility differently based on intended audience.
Cadillac Commercial:
Ford Response Commercial:
An article from Ad Week about this
Are the audiences different for Cadillac and Ford?
They seem to think so, and they build their credibility differently based on intended audience.
Cadillac Commercial:
Ford Response Commercial: