How long should my blog post be and how frequent?

There are two main types of blog posts.

Short one answer posts and long in-depth research posts.

If you are trying to obtain higher search rankings, you should blog consistently, up to 3 blog posts per day - until your site ranks on the first page of search results for your topic.

If you don't have time to blog that much (or money to pay writers), you can blog once per day, or even once per week. If weekly, try to post on the same day, and around the same time every week. This will provide your followers with steady reading material within their normal weekly routine.

The short (one answer) posts need only be between 250 - 300 words for a search engine to take it seriously.