Newsletter 20120318

Post date: Mar 18, 2012 10:37:57 PM

2012-March-18:

Announcing the New Logo:

Have you noticed the new logo on the website? Have you seen it at my vendor booth an event? Did you receive one of my business cards bearing the new logo? Tell me if you noticed a change for a $1 (US Dollar) discount of your next purchase. Tell me what specific change you noticed, and I'll take $3 (US Dollars) off your purchase. (That's 2 free bookmarks, by the way.) Okay, so there's a chance that you might be cheating to get the $1 discount, but you'll have to really earn the $3 discount if you want it. After a couple years of showing the general public my logo on a business card, and noticing that they often had a hard time identifying the word "ambigram" but could easily read the word "greetings," I figured I had to do something to make the 'unfamiliar' word more legible. I made a few adjustments -- some minor, some major -- and decided I liked the changes I had made. I had a new vendor booth banner printed up and went to work on printing some new business cards. It was all ready in time for the first craft event on my 2012 calendar: Canterbury Elementary School (Connecticut, USA), on Saturday March 10. I'll continue to sell the existing inventory that has the "old" logo on it, but any new production will get the updated logo.