A Review of 511 Tactical Sales

The book 511 Tactical Sales has been hailed as a breakthrough. For a book about closing the sale, it's surprisingly short on tips. A few tried and true tactics, a little trial and error, and most of the book is about keeping your message upbeat and fun, even when you're being tough on the customers.

The author, Ralph Leighton, was raised in New Zealand and has been selling goods in this country for a very long time. After almost 30 years of experience, he has acquired a very good reputation. At first glance, his writing seems a bit dry, but after reading the rest of the book, I found that it is light-hearted and easy to read. In fact, the book is so good that it makes me wish I could learn all of Ralph's techniques.

One of the best parts of the book is that it makes you smile while you read it. Many books tell you to be brutal, but with this book, it becomes clear that this is not always the best approach. Instead, Ralph helps you keep your sales message light-hearted and fun.

In this book, you will find strategies that are useful for anyone who sells anything. You don't have to sell something in particular: you can use some of these tactics to improve your sales.

One tactic, known as "The One-Minute Listener," is based on the old marketing idea that if someone is listening to the radio, reading the newspaper, or watching TV, they may be open to purchasing your product. By using this tactic, you can make them feel that they have missed out on something special and would like to purchase the item you are selling.

Another tactic, the "Planning to Buy" tactic, involves choosing items that are similar to what you sell, so that when you show the item to the customer, he feels he is getting something for free. (In fact, the very name of this tactic is a trick - a free item is no longer free, it is now close to free.) By subtly making the item looks better than it really is, you can actually get the customer to make a more expensive purchase.

A third tactic, called "Drive by Use" is the best way to make an employee like you. Instead of giving them a free gift, show the employee a picture of the item that you are selling, with the product being a favorite item from your own life.

The final tactic is a little different, but it makes a great campaign. If you want to give away a free gift, ask your customers to call you and tell you about a problem they're having, and when they do, offer them a free gift. These are great customer service tactics.

There are a few other tactics, but the book doesn't go into them in great detail. It does go into details about the "One-Minute Listener" technique, and the "Planning to Buy" tactic, but doesn't go into much else. I recommend that you pick up a copy of this book, but I wouldn't go out of my way to read it.

Overall, I found 511 Tactical Sales a very entertaining read. You should give it a try, if you're looking for a light-hearted, fun-filled book about selling. You may enjoy it even more than I did.

My only real complaint is that the book doesn't provide you with any real tricks or tips for making people want to buy. You will need to do your own research and find some of the techniques that Ralph tells you about, or you can pick up a couple of good books on how to close the sale.

Anyone who wants to try to close the sale will definitely find this book helpful. After all, you don't need a ton of tips to close the sale, but Ralph does lay out the process in a simple, easy to understand manner.