The Executives

Abstract

With the continuous development of network technology, on the one hand, people’s lifestyles have changed a lot. On the other hand, business activities also face new challenges because of the Internet. Various industries are linked to information technology. The use of Internet technology for management has been an important way for many enterprises to manage. At the same time, traditional industries are facing many challenges while developing rapidly. The use of the Internet for planning and marketing has also become an important marketing tool for traditional enterprises. Internet marketing, with its unique characteristics of efficient communication, convenience, and interaction, has shown its unique value in the field of marketing. This paper uses the traditional enterprise's Internet marketing as the research object and is combined with the actual case for the study to demonstrate. During the study, the author uses the law of literature, case analysis, data analysis, and other scientific research methods, through typical case studies, in order to find the problem, from Internet marketing to enterprise sales. Starting from the actual situation of the enterprise, this paper finds out the advantages and disadvantages of the enterprise through the analysis of the organizational structure, production, sales, brand, and other aspects of the enterprise and further discovers the problems of the enterprise by combining the relevant theories of marketing and network marketing. Then, from the actual situation of the enterprise, analyze the marketing model and the development status of the enterprise, as well as the existing problems under the current model, find out the reasons for the formation of the problem, and put forward reasonable suggestions based on the problem. This paper will conduct research on the agricultural enterprise and, through analyzing a sample of the company’s marketing case and using the data from the business for many years, analyze the marketing effect. With the analysis of the enterprise and the management data contrast, we can clearly find that changes in the network marketing methods have a remarkable effect. It further provides ideas for traditional enterprises to carry out internet marketing. Finally, the paper combines the enterprise analysis and practice results to summarize the research results of the paper, and from this research and summary, the authors found some problems and put forward their own suggestions for the reference of relevant enterprises.

Keywords: Influence; Network marketing; Performance.