SDCA Student Research Journal

Abstract

Batangas is one of the most popular destinations near Metro Manila for a summer getaway. The province has many beaches and is famous for excellent diving spots. This research is focused on the comparison of two beach resorts in Nasugbu, Batangas in terms of the facilities, amenities, tourism services, price affordability, and promotion in order to provide a marketing plan for both resorts that will help promote and improve both establishments. The researchers used data from survey questionnaires answered by the customers of both resorts. The researchers conducted an interview with the management of both resorts and the local government unit of Batangas and from the ocular inspection. The researchers also gathered data from various related articles about the Philippine as a beach destination and also included factors to consider for a beach holiday and how small resort can effectively promote at limited cost together by knowing resort marketing as a basis for crafting marketing plan and destination profiling.

Keywords: Comparison; Marketing plan; Promotion.