Corporate Warriors

Abstract

The authors conducted this academic inquiry in the context of an analytical comparative case study of two local companies with the view of distinguishing two models of HR management as purportedly adopted by the two companies and describing the conditions of human resource personnel given such models of HR management. Two theories or models that have stood out in HR management literatures in the recent years are the soft approach and the hard approach. In the case of the soft approach on one hand, what usually is given focus is the so-called human relations, in which case, a more humane approach, i.e., attention to the needs of employees, is the more important consideration (Alvula, 2013). For hard approach on the other hand, the main consideration is output and workers or employees should be aligned to this objective of the management all the time, regardless of their needs for rewards or motivation (Alvula, 2013). Two companies distinctively adopting soft approach and hard approach, are selected by the authors and in view of such approaches, distinctive HR conditions had been noted and verified.

Keywords: Hard approach, soft approach, human resource, management, human relations, unionization.