As a certified expert, Brian mentors clients by recommending best practices in all aspects of digital marketing strategy from analytics, audience management, optimization, personalization, customer journey, user experience and governance.

Prior to Adobe, Brian has over 15 years client-side experience and led the digital analytics team at American Eagle Outfitters and pioneered the launch of General Nutrition Centers first ecommerce platform on gnc.com.

Brian earned his MBA from University of Pittsburgh – Katz Graduate School of Business and his BS from Penn State University – Smeal College of Business majoring in Management Science and Information Systems. While at Penn State Brian was an Army R.O.T.C cadet and upon graduating was commissioned a second lieutenant. Brian went on to serve 9 years in the Pennsylvania Army National Guard as field artillery officer and in the U.S. Army Reserve as public affairs officer.

In his spare time Brian loves spending time with his wife and two teen aged children exploring the outdoors. He is also a volunteer with the Boy Scouts of America as a technology advisor to the Laurel Highlands Council and Assistant Scoutmaster of Troop 9329 in McCandless, PA.