The communications efforts of NKY Health and the tasks performed -- and the rationale guiding them -- are strategic, and strive to implement a centralized, coordinated plan to educate the public, partners, and policymakers about the Department's programs and services. At the same time, they systematically address one event at a time, initiative by initiative, which is essential to ensuring the Health Department remails connected to, and supportive of, the individuals benefiting from services. In total, the communication efforts are designed to make the community aware of the broad and critical role the Health Department plays in keeping Northern Kentuckians healthy and safe.