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Exploring the design work of the past using the digital tools of today!
Exploring the design work of the past using the digital tools of today!
Objectives:
Objectives:
students will -
students will -
have a knowledge/context of the history of graphic design during the era of the WPA
know how the process of screen printing affected the design of the posters of the time, including typeface typical of this form
practice the design process through ideation and digital development
become familiar with different software (Illustrator) and apps (Capture and Fresco) that produce and manipulate vector art
produce a finished poster and printed on a pigment printer
Research:
Research:
identify customer/target audience (WHO would purchase or use this poster), age range, general income range, social groups?
collect similar imagery (WHAT other WPA NP posters will help your process) 3 or more images, identify color schemes
inspiration images (WHAT/WHERE images of various settings of your subject) 3 + as needed
pencil sketches in sketchbook and digital color sketches in Fresco
develop Concept Board to present to design team for critique , should include proposed color schemes
POSTER CRITERIA
POSTER CRITERIA
Subject of the poster should be a recognized National Park, Monument, or Recreation Area, OR, with Harper's okay, the poster is designed to visually convince the viewer that the subject SHOULD be a National Park.
WPA font (from Ranger Doug's website) is featured and reinforces visual connection to WPA National Park Posters. Text alignment is thoughtful and works with, not against, main imagery.
Imagery features the landscape, flora and fauna, and/or architecture of the subject (minimal focus on people in the image)
Acknowledgement of indigenous people of that area in text or in imagery.
The design features a limited color palette (max 5 colors with tints, tones, and shades)
The final dimensions are 13" x 19"
The final poster is made of vector shapes and saved as an Illustrator file. A copy is saved as a .pdf for printing via the print folder in Classroom.
Keep a record of the design process in a Research Doc: identify customer/target audience (WHO would purchase or use this poster), collection of similar imagery ( WHAT other WPA NP posters will help your process), inspiration images (WHAT/WHERE images of various settings of your subject), pencil and digital color sketches (in sketchbook and Fresco).
After initial ideation process (above), present your research and concept with sketches to a small critique group (use sketchbook and Critique Log to track feedback).
On iPads, develop your digital design in Capture Shapes tool, Fresco using vector layers, and in Illustrator using vector shapes (and Blob brush).
Resources for WPA style posters
Resources for WPA style posters
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