Embedded Files
Objectives:
Objectives:
Understand principles of design in the context apparel and accessories development
Incorporate graphics and repeating patterns in apparel and accessories
Know development process for apparel and 'soft goods'
Use teamwork to develop a small line of apparel that is cohesive and focused on a particular demographic
Team Brand Presentation
Team Brand Presentation
Demographics
Demographics
Define the specific customer demographic and apply necessary psychographics:
Define the specific customer demographic and apply necessary psychographics:
Gender
Age or age range
Education level
Race and ethnicity (may or may not be a factor)
Marital status
Geographic location
Household composition (children?)
Employment
Income level
VISUALS Board and Presentation Brand
VISUALS Board and Presentation Brand
Collect images that communicate your aesthetic through the Elements of Design. Identify each of these in your images: SHAPE, LINE, VALUE, TEXTURE, FORM, COLOR.
Collect images that communicate your aesthetic through the Elements of Design. Identify each of these in your images: SHAPE, LINE, VALUE, TEXTURE, FORM, COLOR.
Inspiration Words Help Communicate your brand Aesthetic
Inspiration Words Help Communicate your brand Aesthetic
Explore words that will help us understand the aesthetic ('feeling') you are trying to convey for your customer. Try an online Thesaurus to find interesting words you might use. List them in your sketchbook with your other ideas. Do any of these words fit?
delicate
romantic
feminine
bubbly
blissful
mellow
soothing
zen
upbeat
vibrant
sophisticated
urban
traditional
modern
vintage
sustainable
nature-centric
earthy
environmentally friendly
fresh
joyful
wild
warm
electric
bold
cheerful
vibrant
bright
powerful
playful
crazy
colorful
soothing
peaceful
blissful
mellow
sporty
spirited
intriguing
eclectic
What does your company stand for above everything else? Record three of these in your sketchbook.
What does your company stand for above everything else? Record three of these in your sketchbook.
EX: sustainable practices, equitable working conditions, fair trade and fair pay, etc.
EX: sustainable practices, equitable working conditions, fair trade and fair pay, etc.
Next Steps:
Next Steps:
Finalize Logo and begin sketching a 'look' - the 'look' should include a bag, a graphic re-designed tee, and altered jeans or denim piece.
Finalize Logo and begin sketching a 'look' - the 'look' should include a bag, a graphic re-designed tee, and altered jeans or denim piece.
Draw and Plan 3D bag for outfit -begin drafting pattern for bag.
Draw and Plan 3D bag for outfit -begin drafting pattern for bag.
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