One member of your team creates a jamboard and Shares it with the other members.
Use multiple pages in your jamboard to show ideas about: demographics of the shop's customer, inspiration images for style (color, textures, typeface, words and phrases, animals, landscape, other images to show style) connecting to the location, product page for comparables/examples that reflect the direction of your posters, t shirts, stickers, and the other product idea. Continue to add pages if you need more room.
Each person adds images to the Jamboard pages. They may be using these in their Research Doc, as well.
Meet with your team to discuss the customer, the style, the products and revise the pages to reflect your shared direction.
Read about Mood Boards HERE. Your team will make a physical Mood Board that will be your reference point throughout the design process.
Select images from your jamboard or find new images to print and arrange on a large poster board. Use organization and composition skills to make your brand clear and recognizable.
Brainstorm some ideas for a logo that represents your brand (separate from the gift shop)