Marketing

MARKETING PATHWAY

Advance your college and business career by learning the strategies and skills needed to succeed in the business world. You’ll take integrated business courses which address business and career exploration, advertising, marketing, graphic design, web page design, and economics of business ownership and entrepreneurship. You’ll also put your advertising and marketing skills as well as advanced computer skills to use in a real world setting. Whether you plan on pursuing an advanced degree or jumping straight into work after graduation, this Pathway gives you the leadership opportunities, knowledge and technical skills needed to succeed in business today.

INTRODUCTION TO MARKETING

GRADES: 9-12

Prerequisite(s): NONE

Credit: 1 ELECTIVE

Students gain an understanding of the importance of marketing in today's society. They develop skills related to interpersonal communication, self-presentation, economics, marketing, sales, employability, career discovery, and ethical decision-making. This course reinforces mathematics, science, English, and history/social science Standards of Learning (SOL). Computer/technology applications and DECA activities support this course. DECA, the co-curricular student organization, offers opportunities in leadership, community, and competitive events.

SPORTS AND ENTERTAINMENT MARKETING

GRADES: 10-12

Prerequisite(s): NONE

Credit: 1 ELECTIVE

Students will build on prior knowledge of sports, entertainment, and recreation marketing. This course focuses on the principles of management and planning supported by research, financial, economic, ethical, and legal concepts. Students will be able to plan and execute an event, establish a sports, entertainment, or recreation marketing product/business, and develop a career plan. Academic skills (mathematics, science, English, and history/social science) related to the content are a part of this course. Computer/technology applications supporting the course are studied.

MARKETING

GRADES: 11-12

Prerequisite(s): NONE

Credit: 1 ELECTIVE

Students examine activities in marketing and business important for success in marketing employment and postsecondary education. Students will learn how products are developed, branded, and sold to businesses and consumers. Students will analyze industry trends and gain hands-on experience in the marketing of goods, services, and ideas. Topics will include professionalism in the workplace, product planning and positioning, promotion, pricing, selling, economic issues, and the impact of technology on the marketplace. This course reinforces mathematics, science, English, and history/social science Standards of Learning (SOL). Computer/technology applications and DECA activities enhance the course. DECA, the co-curricular student organization, offers opportunities in leadership, community, and competitive events. The National Retail Foundation Customer Sales and Service Examination will be given towards the completion of this course.

ADVANCED MARKETING

GRADE: 12

Prerequisite(s): MARKETING

Credit: 1 ELECTIVE

Students build on knowledge gained in a prior Marketing course. Students participate in supervisory and management activities focusing on the marketing mix, purchasing, financing, human resources, global marketing, pricing, and emerging technologies. Students will prepare for advancement in marketing careers and postsecondary education. This course reinforces mathematics, science, English, and history/social science Standards of Learning (SOL). Computer/technology applications and DECA activities enhance the course. DECA, the co-curricular student organization, offers opportunities in leadership, community, and competitive events.