7 Touch Points of Communication with Leads

7 touchpoints will be utilized to achieve the following formula for converting prospects into qualified leads, and then into sales accounts. There are 10 steps in the L&S protocol for PROSPECTING new customers. These 10 steps will be implemented to meet our objective of the 7 Touch Points of communication with leads.

The 7 objectives, or TOUCH POINTS, in order, for our customers are:

1. KNOW
2. LIKE
3. TRUST
4. TRY
5. BUY
6. REPEAT
7. REFER

The following protocol will be implemented and divided into two categories, incoming leads and outgoing leads. Incoming leads are those potential customers who contact us first. Outgoing leads are those we research, cold call, identify while out in the field, are referred by outside sources or existing contacts, or are identified in-house by any other means. We are making the first contact in outgoing leads.