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Functions of Images
Functions of Images
Cognitive function
Might support comprehension and memorization
Motivating function
Can arouse interest in the course content
Decorative function
Can contribute visually appealing course content
Compensation function
Can increase the learning process if there are problems with the text comprehension
Mind the gap!
Always be aware of the license of an image! Here you can find more information about copyright.
Images in the B2B Sector
Images in the B2B Sector
Criteria for image selection:
Is authentic/not arranged
Is contemporary
Conveys a mood
Generates interest
Has a positive effect
Releases emotions
Has good image quality
Creates irony, humor, or sarcasm
Flow for image selection
Flow for image selection
Good world-class images
Good world-class images
Humorous
Authentic
Emotions
Contemporary
Images you should NOT use
Images you should NOT use
iStock feeling
Not authentic
No emotions
Not contemporary
Mind the gap!
Do not focus on the topic/keyword of the content! Look for something unobvious.
Images in the Medical Sector
Images in the Medical Sector
Criteria for image selection:
Represents the content clearly
Has an adequate level of detail for the target group and for the learning objective
Supports the learning process (it is not simply a decoration)
Has good image quality and is a reliable resource
Shows exactly the information the learner needs
Good medical images
Good medical images
Images you should NOT use
Images you should NOT use
Not authentic
iStock feeling
Not realistic
Questionable information value
Free Images and Where to Find Them
Free Images and Where to Find Them
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