Images

• Are the images world-class images?

• Can we use the images? Is it the right license?

Graphics

• Do your graphics fulfill the criteria of “free use of artwork”?

• Output format: Adobe Illustrator canvas 1920 x 1080 px

• Print: 300 dpi PNG; Online: 72 dpi PNG

• No outlines (unless it’s essential)

• Color gradients only for graphics, not for icons

Charts

• Background: transparent

• Shadows: no

• Text:

  • • Color: Raccoon 900

    • Alignment: horizontal

    • Size: ≥ 12 pt (PowerPoint)

    • Font: Proxima Nova

• Axes:

  • • Color: Raccoon 900

    • Line size: ≥ 2.25 pt (PowerPoint), ≥ 4 pt (Illustrator)

• Reference lines

  • • Color: Raccoon 300

Diagrams

• Text: 15 pt (PowerPoint)

Tables

• Always in PowerPoint

• Alignment: left

• Text: ≥ 12 pt

• Column headline: bold

• Background: coloring lines or columns

• Border: 2.25 pt