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Getting Started

Mission

Our challenge is to collectively work on a brand identity in order to recognize Lecturio all over the world.

With METRO, we provide a toolkit for internal and external people at Lecturio in order to create a consistent brand identity that will be recognized all over the world. METRO is our house style, which applies to all of our content unless otherwise noted.

METRO encourages you to...

...follow your trains of thought by using the right words.

Station: Language

...choose the right station and work with helpful tools.

Station: MAM

...be ready to depart and produce the best content.

Station: Video

...move in the right direction and be creative.

Station: Design

Three Key Elements

Lecturio has become a byword for the success of a new form of digital teaching.

’The World‘s Best Quality’ is our paradigm.

Kiss Le Frog

#59a831

How to Use the Metro

The main benefits of a design manual and style guide are to...

...maintain a consistent stylistic standard in all content pieces.
...enable faster development and better collaboration with remote staff.
...bring newcomers up to speed.
...eliminate knowledge silos.

"I wonder what this should look like."

You are working on a special content piece – slides, Qbank questions, video lectures – and you are wondering about a style issue. You open METRO and start searching. Since we cover a lot of ground in this section, the Search feature will help if you are looking for something in particular.

Search for a specific term
Browse through a section

"I want to know how to do it right."

You know the style rule, but you're not sure in this particular case: Is it like this, or like that? It would be helpful to look at a similar case or to have a Do and Don't list of examples of each case. Reviewing the Dos and Don'ts and the examples will help you to identify the right and wrong versions.

Search for the rule you're looking for
See the examples and Dos and Don'ts

Dos

Don'ts

Mind the gap!

The alert ‘Mind the gap’ will point out special rules – the ones you always should have in your mind.

The manual is on a Google website with read-only access for everyone but the members of the METRO staff at Lecturio. Contact metro@lecturio.de for questions, proposals, etc. You are also welcome to leave comments.

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