Value Proposition

2022/02/04
2022/03/23 (新增連結)

• How to Write a Value Proposition (+ 6 Modern Examples)

  • Map out a value proposition canvas

  • Ask Harvard Business School’s essential questions

    • Which customers are you going to serve?

    • Which needs are you going to meet?

    • What relative price will provide acceptable value for customers and acceptable profitability for the customer?

  • Try the Steve Blank formula to distill your insights

    • We help (X) do (Y) by doing (Z)

• 7 of the Best Value Proposition Examples We’ve Ever Seen

• How to Write a Great Value Proposition [4 Top Examples + Template]

• How to Create A Value Proposition: A Four Step Framework

  • Step 1. Start With the Problem Space

    • User Persona

    • Customer Profile

    • Empathy Map

    • Problem Statement Canvas

  • Step 2. Deep Dive into Solution Space

    • Value Proposition Canvas

    • Strategy Canvas

    • Value Proposition Grid

  • Step 3. Make Sure Your Value Proposition Can Be Supported by a Sustainable Business Model

  • Step 4. Test & Iterate