UX策略 (UX Strategy) (Jaime Levy, 2015)

2020/10/07 (重整內容)
2022/04/29 (新增連結)

UX策略的四大信條 (The Four Tenets of UX Strategy)

• 商業策略 (Business strategy)

  • Business Model Canvas (詳參: Business Model 吳濟聰老師企業資訊策略課程網站)

• 價值創新 (Value innovation)

  • Blue Ocean Strategy (詳參: Innovation 吳濟聰老師企業資訊策略課程網站)

  • 創新的兩難 (詳參: Innovation 吳濟聰老師企業資訊策略課程網站)

• 實證使用者研究 (Validation of user research)

  • 精實創業 (Lean Startup) / MVP

  • UX Research

• 殺手級UX (Killer UX)

  • UX Design

• The Four Tenets of UX Strategy (原文)

  • Business strategy

  • Value innovation

  • Validated user research

  • Killer UX

UX strategy process

• Levy (2015)認為

  • 驗證價值主張 (Validating the Value Proposition)

    • Business strategy + Validated user research

    • Principles and Benefits of UX Strategy - Five Steps to Identify and Validate a Value Proposition (4:18) by Jaime Levy

  • 進行競品研究 (Conducting Competitive Research)

    • Business strategy

  • 進行競品分析 (Conducting Competitive Analysis)

    • Business strategy

  • 利用故事板思考價值創新 (Storyboarding Value Innovation)

    • Value innovation + Killer UX

  • 為實驗開發原型 (Creating Prototypes for Experiments)

    • Business strategy + Value innovation + Validation of user research + Killer UX

  • 進行游擊式使用者研究 (Conducting Guerrilla User Research)

    • Validation of user research

  • 為提升轉換率而設計 (Designing for Conversion)

    • Business strategy + Value innovation + Validation of user research + Killer UX

• UX Strategy: Giving your product an edge

參考資料

UX Strategy

• UX Strategy: How to Devise Innovative Digital Products that People Want

  • 在產品設計之前，你可以這麼想——UX 策略

  • 讀書心得 — 《UX策略：設計讓人夢寐以求的創新數位產品》

  • [心得＆整理]UX策略：設計讓人夢寐以求的創新數位產品

• The Importance of UX Strategy

  • What is UX Strategy

    • UX Strategy lies at the crossroads of UX design and business strategy. It’s a plan-of-action on how to find out if the user experience of a product is aligned with the business objectives (Levy, 2015)

  • Type and Size of Organisation

  • Creating the UX Strategy

  • The Four Tenets of UX Strategy (Levy, 2015)

  • A Case Study: AirBnb

Lean Startup

• 精實創業讀後感(The Lean Startup)

• 為什麼精實創業這麼難？ / Why Is Lean Startup So Hard?

• 《精實創業之道》：精實創業的原則、技術和過程

• 我曾經以為自己懂，卻只做了半套：實作 Lean Startup 的三個關鍵 / 精實創業改變全世界 / How to Stop Playing “Target Market Roulette”: A new addition to the Lean toolset

  • Lean Methodology consists of three tools designed for entrepreneurs building new ventures:

    • The Business Model Canvas – to write down all the hypotheses about a new business;

      • Value Proposition Canvas

    • Customer Development – a process for testing those hypotheses outside the building;

      • the Market Opportunity Navigator

        • Identify a portfolio of market opportunities stemming from your technology or unique abilities

        • Reveal the most attractive domain(s) by evaluating the potential and challenges of each option

        • Prioritize market opportunities smartly to set the boundaries for your lean experimentations

        • Flyability: safe drones for inaccessible places

          • Step 1 – Generating a Market Opportunity Set

          • Step 2 – Setting the Attractiveness Map

          • Step 3 – Designing the Agile Focus Strategy

    • Agile Engineering – to rapidly build minimal viable products to test product/market fit.