Jobs To Be Done

2022/02/15 (新增連結)
2022/03/04 (新增投影片)
2024/03/11 (補充內容)

• 打造人們需要的產品(三) - Jobs to be done 

  • Jobs to be done重要性

    • 了解顧客想解決的根本問題

    • 明確知道顧客的目的是什麼

    • 了解有哪些限制性的障礙侷限了解決方案

    • 了解顧客現行的解決方案

    • 為顧客量身創造新的解決方案

  • Jobs to be done分類

    • 功能性工作

    • 情感性工作

    • 社交性工作

    • 工作情境

      • Jobs to be done描述方法：「瞄準的顧客」＋想要「在什麼工作情境(Job context)」＋「完成什麼工作(Jobs)」

• Jobs To Be Done in Product Design

  • Identify Customer Jobs

  • Understand the Job Details

  • Prioritize Jobs and Pain Points

  • Develop Value Propositions

  • Test and Iterate Based on Feedback

• Intercom on Jobs‑to‑be‑Done (電子書)

• A Jobs To Be Done (JTBD) primer

• How to build great products

  • What is Jobs-to-be-done?

  • How to use it: Top 3 Lessons

    • Job Mapping

    • Competitive Context

    • The Four Forces

      • (a) Push from the current state

      • (b) Pull of new solution

      • (c) Attachment to the current solution

      • (d) Anxiety of the new solution

• How To Master Your Customer’s Needs Using JTBD 

• Jobs To Be Done: An Occasionally Useful UX Gimmick

  •  Hiring and Firing

    • The Job is the progress a user is trying to make.  The user hires and fires products or services to make that progress efficiently.

  • Where Jobs To Be Done Came From

  • The Framing of Jobs To Be Done

    • A Job to be Done is another way to frame an unmet need. It puts it in the simple context of a service.

  • Jobs To Be Done Forces A User-Focused Approach

  • User Research: JTBD’s Mystery Step

  • The Problem with Jobs To Be Done

  • Jobs To Be Done is a Sometimes Useful Gimmick

  • Two Problems with Gimmicks

    • A problem with gimmicks is, you can’t use them all the time.

    • Another problem with gimmicks is, you can’t learn to achieve the same result without it.

  • Informing our Jobs To Be Done Practice

• Jobs-to-Be-Done vs. Personas (3:04) NN group