Design Thinking
Design Thinking
2022/06/17 (新增連結)
定義
Design Thinking 101 (3:17) NN group
Design Thinking 102 (2:33) NN group
How UX Professionals Define Design Thinking in Practice (3:23) NN group
What is Design Thinking? (IDEO U)
Design thinking is a process for creative problem solving.
3 Essential Pillars of Design Thinking
Empathy — Understanding the needs of those you’re designing for.
Ideation — Generating a lot of ideas. Brainstorming is one technique, but there are many others.
Brain Fuel Funnel: the 6 stages of a truly good brainstorm session
** 個人認為SWOT不是brainstorming，其他都算是
Experimentation — Testing those ideas with prototyping.
Design Thinking, a journey of discovery
Here are five things that surprised me the most:
You have the opportunity to explore a problem from different perspectives due to the multi-functional team approach.
It encourages innovative thinking.
You connect with people in your organization with diverse backgrounds.
During the process, the team starts aligning to solve the problem; it’s like magic.
You actually can get real feedback from real users and validate your idea before you start building it.
Here is why I think I struggled at the beginning
As engineers, we focus on problem-solving, designers on problem framing.
Technologies enable we engineers, whereas designers are inspired by it.
We are excellent in optimizing solutions, and designers enjoy creating great solutions for others to build it.
Scaling Design Thinking to Fit Your Needs (and Budget) (2:01) NN group
User Need Statements in Design Thinking (3:05) NN group
Design Thinking流程
不同的學者、機構對Design Thinking的流程、步驟有不同的看法，但是，都大同小異
Design Thinking (IDEO U)
Frame a question
Gather inspiration
Generate ideas
Make ideas tangible
Test to learn
Share the story
5 Stages in the Design Thinking Process
Empathise
Define (the Problem)
Ideate
Prototype
Test
What is design thinking? (Hasso-Plattner Institute in Potsdam, Germany)
Understand
Observe
Define the point of view
Develop ideas
Build prototypes
Test
Empathize
Define
Ideate
Design (作者加上去的)
Prototype
Test
Launch
工具
Comprehensive Anatomy of All ‘Design Thinking’ Workshops **
Foundational activities
Post-up
Affinity sorting
Landscape mapping
Storyboarding
Dot voting
Forced ranking
Role-play
Playback
Activity variables
Work with information
Diverge
Converge
Double diamond
Canvas anatomy
Content blocks
Content rules
Structure and relationships
Order of filling out
經驗
Lessons In Applying Design Thinking
Step Into Your Users’ Shoes
There’s No Such Thing As Bad Ideas
Create Something Ugly
Tell User Stories That Sell
From Design Thinking to Design Behaving
It’s remarkable that the Double Diamond(DD) has recently been re-formulated by Design Council itself, to enrich and broaden it into what they call Framework for Innovation.
The first major change is about the “linearity” of the process — the path from a challenge to an outcome must be iterative, i.e. it should naturally “flow” back and forth between different “phases” — we must be able to continuously revisit and reframe the challenge, based on the outcomes we obtain.
The second major change is the strong focus on a broader stakeholder concept, to ensure the highest people engagement in the process.
The third major change is about putting an accent on Leadership, often expressed in terms of endorsement and support of the challenge by somebody having authority — this is true but quite trivial, as time, costs, experiments and risk-taking must be allowed, encouraged and welcome, going beyond any kind of “blame culture”.
Design Thinking at enterprise scale
Make it about business outcomes, not design
Ensure cross-functional endorsement and participation at all levels
Clearly articulate what an effective design practice looks like
Make targets specific and actionable
Give the outcomes visibility across the whole organization
Practice design thinking :-)
Be persistent
How is Design Thinking used in 2020?
As a design process in Design Industries
As an innovation driver in Business
As a teaching process in Education
Why Design Thinking workshops don’t work: What is sold as Design Thinking often has little to do with the actual methodologies. Here’s what to look out for, to do it right.
So, what’s the problem?
My key issues with the pretense of “Design Thinking” in such a workshop are:
the customer, as the focal point, is not respected (as neither present nor asked for input)
the same people bring in their distorted views and dominate the session
the core principles and tenets of Design Thinking are never discussed or embraced.
What can we do better?
One critical element is finding a way to create empathic concern for the customer. This could be done by having a customer present — Customer Value Co-Creation workshops can be extremely valuable.
Further, there needs to be openness to new problems. Re-defining a problem is the most powerful move you can make.
And finally — after the workshop, there needs to be a clear prototyping and testing plan, including assigned ownership.
Exploring Design Drinking : Making Design Thinking fun again.
A Design Thinking exercise
問題
KPI-centered design : Design by Chance vs. KPI-centered Design vs. Product-KPI-centered Design vs. Evidence-centered Design vs. Human-centered Design
Before design thinking, we need design therapy
The empathy and skills User Experience Designers possess can and should be extended to all people. A good Stakeholder Experience is required for a good User Experience. It can take some healthy Design Therapy sessions to accomplish this. Designers can rise to this challenge.
What are the flaws of Design Thinking?
It requires heavy involvement from user participation
Project duration is longer
We may neglect other users who would be part of the solution
We may neglect the unhappy flow
There are system limitation to be considered