Practice Questions

2 Marks, Think about Perceptual Mapping and choose one aspect of the exercise. Briefly explain how this aspect is carried out and how helps in the success of Samsung watch sales.

Don't look too deep into this question, If a price is $xx.99 what's the pricing strategy? And for the second mark, how does it influence the buyer?

1. What is Product Development?

2. How does this relate to a Corporate Strategy?

3. What is Product Diversification?

4. How does this relate to a Corporate Strategy?

5. Sum up.

1. Choose any pricing strategy.

2. How does it influence the buyer?

1. Identify the positive aspect of Brand Loyalty.

2. How does it influence the sales?

1. Advantage of Pioneering Strategy

2. Advantage of Pioneering Strategy

3. Disadvantage of Pioneering Strategy

4. Disadvantage of Pioneering Strategy