Conceptual Understanding: Designers use conceptual modelling to assist their understanding by simulating the subject matter they represent. Designers should consider systems, services and products in relation to what they should do, how they should behave, what they look like and whether they will be understood by the users in the manner intended.
What is the role of conceptual modelling in design?
A conceptual model originates in the mind and its primary purpose is to outline the principles, processes and basic functions of a design or system.
Conceptual models are used to help us know and understand ideas.
Concept models are useful for communicating new ideas that are unfamiliar to people.
Concept models are used to communicate ideas that might be difficult to imagine otherwise.
The starting point for solving a problem springs from an idea developed in the mind. A detailed exploration of the idea is vital to take it from the intangible to the tangible, along with the ability to articulate the idea to others.
How do conceptual models vary in relation to the context?
Conceptual models may vary in range from the more concrete , such as a mental image that appears in mind, to the abstract mathematical models that do not appear directly in mind as an image.
Conceptual models also range from scope of the subject they are representing. For example, they can represent either a single model (Statue of Liberty), whole classes of things ( f.e. electron) or even a vast domain of subject matter , such as the physical universe.
Conceptual models are used to help us know and understand, design thinking, ideas, casual relationships, principles, data, systems, algorithms or processes.
What are some of the conceptual modelling tools and skills needed?
Designers use conceptual modelling to visualise and communicate ideas by simulating what they want to design.
Graphical Modelling E.g. Sketches, Drawings and Flowcharts/schematic drawings (use of abstract graphical symbols).
Physical Modelling E.g. Card, Clay, Rapid prototype (3D printing), Balsa wood and Blue styrofoam
Digital / Virtual Modelling E.g. Computer-Aided Design (CAD) Surface or Solid modelling, FEA, Data modelling
What are the advantages and disadvantages of using some of these conceptual modelling techniques?
What is being Graphically modelled and why?
Advantages
Disadvantages
What are the advantages and disadvantages of using some of these conceptual modelling techniques?
Charles & Ray Eames
Raymond Leowy
What is being Physically modelled and why?
Advantages
Disadvantages
What are the advantages and disadvantages of using some of these conceptual modelling techniques?
Concorde Jet (Air France)
Norman Foster (Apple HQ)
British Aerospace Systems
What is being Virtually/ Digitally modelled and why?
Advantages
Disadvantages